Replanting the Future

 
 

CULTIVARS

7JARC 74110, 74148

elevation

2000-2300 Meters

NOTABLE

Our Guji comes from Oromia region of the Dimtu town and Mocca works with smallholders to get this lot available for the European market

PROCESSING

Naturals : They buy freshly harvested red coffee cherries that are handpicked from farmers around the dry mill. The selected red cherries will be put on natural drying raised beds usually for 21 days or more depending on the temperature. After the coffee finalized it drying on the natural sun, it will go through under huller for removal of the outer skin cover or cascara in the dry mill.

 

TASTIFY™ CUPPING NOTES
2026

Mocca -Gersie - Alemayew Gosaye - grade 1 - natural





 

  • The price you pay for Alemayew Gosaye p/kg. We agreed on this price directly with the farmers, disregarding the volatile US Coffee C price.

  • This is what Mocca pays to the farmers for buying their cherries.

  • Mocca buys the cherries from the farmers and processes them. This cost includes processing, hulling, transport to Addis and Final sorting and warehousing. As well as logistics costs to Djibouti, operational overhead costs like staff, office etc. and Jute bag, grainpro and stuffing costs.

  • International shipping from Dijbouti to Rotterdam, Netherlands. It is inclusive of freight, customs, insurance and warehousing costs.

  • Average financing cost owed to (mostly social) lenders. This ensures immediate payment to the farmers when the coffee leaves the farm or port.

  • A standard TSU premium on all coffees designated exclusively to accelerate farmers’ own regenerative agriculture project.

  • This Side Up compensation for spending time and resources importing this coffee. Our work includes year-round contact with producers, managing export, shipping, import, warehousing, grading, sampling, finding and keeping roasting partners for Alemayew Gosaye € 1,34 is This Side Up’s Model 1 markup. For a full overview of our modular margin construction, see the Trade Models page