A Red HOT partnership

Our Rojo blend is now made completely with coffees from the farmer group, after the relationship model we successfully applied with our Brazil Signatures. It is possible to create these blends that cater to the specialty market with fine flavors desired from a set origin and still making sure the farmers also get a little something for this process. This is the first year we want to create the Rojo blend with the coffees we have from our 5 farmers so this also benefits them economically. We designed this program to achieve the flavor stability we seek while only sourcing from the same partners we work with in Nicargua.

 
 

CULTIVARS

Red and yellow Catuai, Java, Pacamara

elevation

1180-1600 meters

NOTABLE

Signatures are blends created in origin for flavour stability. Ours are fully traceable and derive from a mix of the four unique relationships we have with our partners from Nicaragua : Gonzalo Castillo, Byron Rodriguez, Almendarez, Silvio Sanchez and Juan Ramon Diaz.

 

PROCESSING

Signatures lots are hand-picked by all farms, these lots undergo the same care as the single farmer lots, but are the bulk lots that are sorted to SHG standard instead of microlot standard.

TASTIFY™ CUPPING NOTES

2025 SAMPLES

Madroño Rojo signature blend – washed
Santa Lucila Lila signature blend - washed

 

  • The price you pay for the Rojo Signature lot made by the entire community.

  • Farmgate is calculated based on the proportions of coffees used to create the blend. It is assumed that farm gate paid to farmers for single lot is fixed with the only variation being the amount of coffees per blend.

  • The blend is created based on cupping and matching the flavour expectations of Rojo from the previous cooperation but with present farmers of Madrono group.

  • International shipping from Ocotal Nicaragua to Rotterdam, Netherlands.

  • Average financing cost owed to (mostly social) lenders. This ensures immediate payment to the farmers when the coffee leaves the farm or port.This is also includes stock surchage, storage fee and customs

  • A standard TSU premium on all coffees designated exclusively to accelerate farmers’ own regenerative agriculture project

  • This Side Up compensation for spending time and resources importing this coffee. Our work includes year-round contact with producers, managing export, shipping, import, warehousing, grading, sampling, finding and keeping roasting partners for the Rojo blend. € 1,22 is This Side Up’s Model 1 markup. For a full overview of our modular margin construction, see the Trade Models page

 

Photo Gallery

You may use these images freely to Promote Santa Lucila and the Rojo Blend among your customers.