AMBISIL
PAPUA

GREEN GOLD

Coffee plantations have existed for centuries in Papua but have never been the primary source of income. Most farmers traditionally grew fruits and vegetables for sustenance. However, in recent years, the rising prices of Arabica coffee in Indonesia have made coffee farming an attractive source of income. In Papua, where over 30% of the population lives below the poverty line, producing high-quality coffee has the potential to improve livelihoods significantly.

Yafeth Wetipo, a coffee roaster and processor, founded Highland Coffee in 2014 to help farmers earn higher incomes and improve their quality of life. Partnering with farmers from 10 villages, Yafeth paid premium prices for high-quality beans, encouraging better production practices. Over time, he successfully built a value chain that supports farmers at every step—from growing and processing coffee to roasting and selling it.

Through his roastery, Yafeth has also trained young farmers as baristas, roasters, and Q graders, equipping them to take ownership of the process and even pursue exporting their own coffee. Now, his focus is on expanding participation, especially among younger generations, to inspire more communities to embrace specialty coffee production as a sustainable and transformational source of income.

The challenges, however, remain significant. Papua’s history of resource exploitation, political tensions, poor infrastructure, and high transportation costs due to adverse weather continue to hinder progress. Limited technical knowledge and market access also make it difficult for many farmers to consistently produce high-quality coffee.

Despite these hurdles, Highland Roastery is driving change, one cup at a time. Coffee is emerging as Papua’s next big opportunity, earning its nickname: "green gold."

CULTIVARS

Typica, Bourbon, S795

elevation

1800-1900 MASL

NOTABLE

In the last 10 years of working with farmers in Papua, Yafeth has observed that higher incomes from coffee farming have led to meaningful changes in their lives. Many farmers now prioritize sending their children to school, ensuring better opportunities for the next generation. Increased earnings have also enabled farmers to start savings programs, adopt healthier diets, and enjoy an improved quality of life overall.

PROCESSING

WASHED : Ripe cherries were picked, sorted, pulped. They were fermented for 36 hours and coffees were washed, dried for a week.

TASTIFY™ CUPPING NOTES

2024 PSS

Ontosoroh - Papua Abmisibil - washed

The price you pay for Papua Ambisil washed p/kg. We agreed on this price directly with the farmers, disregarding the volatile US Coffee C price.
Asep buys cherries from farmers and then uses his infrastructure to process, mill the coffee to final green beans which is how it is bought by Ontosoroh. Farm gate here is inclusive of what is paid to the farmers for cherries and post harvesting that includes - pulping to hulling, sorting, quality control and storing.
Ontosoroh buys green beans from Farmer groups and exports them to the Netherlands. They incur costs for transportation, warehousing, re-bagging, Final Quality controlling, Freight and customs. They travel to each origin atleast once a year to do harvest planning, share feedback and support with various innovations based on available market information. Onsotoroh made a negative margin due to exchange rate between Dollar to Rupiah.
International shipping from Semarang, Java to Rotterdam, Netherlands. It is inclusive of freight, customs, insurance and warehousing costs.
Average financing cost owed to (mostly social) lenders. This ensures immediate payment to the farmers when the coffee leaves the farm or port.
A standard TSU premium on all coffees designated exclusively to accelerate farmers’ own regenerative agriculture project
This Side Up compensation for spending time and resources importing this coffee. Our work includes year-round contact with producers, managing export, shipping, import, warehousing, grading, sampling, finding and keeping roasting partners for Papua Ambisil . € 1,22 is This Side Up’s Model 1 markup. For a full overview of our modular margin construction, see the Trade Models page

Contact YAFETH wetipo

Yafeth is accessible via Whatsapp, E-mail or Instagram. He speaks English and is fluent in Bahasa. Feel free to contact him if you want to visit Papua or have other questions.

TEL : +6285244568183
EMAIL : yafethwetipo@yahoo.co.id

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