PROJECT
timeline

Producer crossover amsterdam

June 2018

The primary outcome of this event was to get everyone to know each other. And The main output from the 2018 crossover was that relationships were formed between our producer partners that still exist today. Some of these relationships have turned into a significant interchange of knowledge and friendships. Some have been to each other's farm, they even share business models with each other. This lateral communication led to many conversations: the concept of asking each other for advice and not looking to some sort of consultant, started happening.

Producer crossover
berlin

August 2019

Around 120 coffee professional gather for the second time. The relationships that sprouted in 2018 became stronger. By meeting again, conversations became more in-depth. For the first time in our network, specialty robusta was discussed at length, astounding many, even seasoned coffee professionals. By bringing together the network from the Coffee Circle and This Side Up, many unique perspectives and cross-pollinations were born.

Producer crossover
milAn

July 2022

This gathering reflected what we learnt from the first two events. To introduce the topic of regenerative agricutlure, we held our first Virtual Crossover a month prior to the event to not waste valuable time together. On the main day, there were no main speakers, just moderators that guided the group's conversations between 76 coffee professionals in our network. Joint projects between roasters, social lenders and producers are born. It was all about exchange  and harnessing all the creative energy from our partners from all over the world.