Field Barista project
Six baristas went to Colombia to help our partner Juan Pablo Argote and his family with the harvest. Aside from a helping hand in the field, we discovered much more potential of intimately connecting both ends of the coffee value chain.
We are slowly realising that our position in the middle of the value chain allows us to direct and inspire connected sustainability measures within and across our partners' value chains. Thanks to Maarten van Keulen, this vision is now becoming reality.
CASCARA: THE OTHER HALF OF COFFEE
While we are developing cascara in all our origins, we figured we can't live up to our promise of higher farmer income if there isn't a bigger market for it. So we started working with people across fields to experiment with this amazing product and share all the knowledge we're gathering.