The total kilograms bought in these origins represent the total volume purchased from this origin from the beginning of this contract until May 31st 2025.
“At This Side Up, we take a bottom up approach when it comes to producer prices. What does it take to produce a kilogram of coffee, what does that cost, and what’s a price you (as a producer) are happy with? Unlike popular belief, the prices that come forward are in fact very reasonable.”
We took the prices of these kilograms to measure the financial impact on the ground.
We paid more for coffee than we were asked to. This was a result of direct conversations with the farming communities. We are on the path towards working with each of the farmer groups to start getting them to document their cost of production per harvest so we can really say that we paid enough, cover the cost of production and paid extra so that these entrepreneurs can thrive, and not just barely survive.
More money was paid with no strings attached. Money that comes in is managed locally, to fit their demands the best, destined to support the cooperative, or group, in what is needed or urgent. This can be through the different projects they develop (ecological or social) or in becoming financially stronger and offering more opportunities to farmers in the region. Through recurring contracts at this price range, the municipalities contributes positively to farmer groups throughout this time period.
FairTrade price level was $3,53 per kg for arabica from 2011 to 2023, This Side Up paid an average of $4,05 per kg in Brazil, $6,00 per kg in DR Congo and $3,40/kg in Peru for the FOB price, which stands for “Free on Board”. This is the international price standard to compare coffee prices.
The minimum price set by FairTrade for coffee is generally considered as a decent remuneration for the produce by the industry. It is fairly top down and not based on the farmer’s (local) cost of production. It is generalized as a world standard. TSU takes a much more personalized approach. Since This Side Up has direct farmer contact, the prices are updated annually in cooperation with farmers to match the reality of the said harvest year.
The municipalities paid almost 65% more than the average Coffee Commodity price (C-price) by buying their coffee through this partnership in 2024-2025. The commodity price is used for any general coffee, that has no FairTrade or other label, and is just sold as “coffee” on the world market. It is the coffee that is used for 90% of the world trade, and thus in most tenders, offices, hospitals and supermarkets.
The average C-price for Arabica and Robusta vary significantly. The C-price of 2022 was a very rare situation. The cause was a high international demand for coffee, which was good news for most farmers, though the gap to a “good price” that covers basic costs of production or living, were still not met. It’s amazing to realize what this general international price is in “bad years” if the good years don’t even do the job.
Since This Side Up works with producers and fixes the price at the beginning of every year taking into account the different variables, it is much more thorough than the London or the New York exchange.
An in depth look at the coffee projects that have become possible or have
received a significant boost thanks to Leidschendam-Voorburg, Rijswijk and Pijnacker contract.
Partner: Fazenda California
52 (from which 24 are women)
129 bags consumed by
the municipalities
Up to 25 % of blend
Partner: Churupampa
280 coffee farming families
178 bags consumed by
the municipalities with Nicaragua
Up to 50 % of blend
Partner: Paguaga family & Madroño
178 bags consumed by
the municipalities with Peru
Up to 25 % of blend
Partner: CPNCK
3500 farmers represented
101 bags consumed by
the municipalities
Up to 25 % of blend with RAEK
An in depth look into the five projects in the municipalities portfolio.
This Side Up team and roaster Bo Zwarts at Fazenda California in May 2023
The coffees for this blend come from Fazenda California, a centenarian farm in Brazil. They have been working together with This Side Up from 2016 to bring the best lots to Europe. Luiz and his wife Flavia run Fazenda California together. Fazenda California has been striving to consistently produce high quality sustainable specialty coffee from 2007 in the state of Paraná. It was in fact the first one in this region to win the Cup of Excellence (2010, 2015) showing off it’s highest quality yet that has never stopped them from seeking to improve their production and process consistently. They have also set up a on site laboratory in 2021 to conduct research on influence of microbial behavior and it is impact on the soil. All this to help the farmers in that region find right ways to develop a regenerative agricultural model and find the balance between coffee, nature and it’s people. They diversify their agricultural portfolio with soy other than coffee. Their interest, expertise in agronomy, farming and their relentless innovation mindset helps them produce some of the best coffees in the world. Fazenda California has managed to create two competition lots (used to win Barista Championships) called Honeymoon and Tropical storm that are rich, complex, full of flavors and highest quality. Luiz exports his coffees through Capricornio Coffees, an exporter that works closely with farmers in Brazil by offering them agronomical support to help them develop the best quality every season. This creates the upward cycle of better quality which influences the market to pay better prices and foster quality investments back on the farm. Their “Four Seasons” program offers technical assistance which also includes fostering behavioral changes of the farmers. It is a first step to help farmers move from producing commodity to specialty coffee. This program supports the farmers during harvesting and post harvesting activities, but as the name says: it supports during all the four seasons. The public offices of the Municipalities of Leidschendam-Voorburg, Rijswijk and Pijnacker-Nootdorp use up to 32% of Fazenda California and has a unique opportunity of consuming coffees which are work of sweat and science!
“It has been a great pleasure promoting all the work we have been doing in this centenary farm from Brazil through our great friends at This Side Up with transparency and a whole lot of sustainability for the whole coffee model ”
Coffee has been used as a catalyst to foster peace at the island of Idjwi in the Kivu region of the Democratic Republic of Congo. From 2014, CPNCK has been operating out of this island that welcomes ex-combatants and refugees, and offering them a viable economic alternative. By distributing saplings, training them on the know-hows to improve their quality, the goal was to give them ownership through the decentralized microstation model, and together, exporting the coffees to coffee drinkers around the world. The goal is simple: providing a financial alternative to fighting a war.
Women of CPNCK all posing for a group photograph taken during This Side Up origin visit in 2022
The persistent efforts of coops president Gilbert Makalele of CPNCK has helped them achieve several important milestones over the years including building their own dry mill, installing gravity sorters, fermentation tanks, expanding their sun/shade drying infrastructure. In 2023, CPNCK for the first time exported a lot produced and processed fully by women! Through a recurring contract provided by the municipalities, farmers have a predictable demand and the recurring nature of the contract serves as an incentive for them to keep producing quality coffee and earning a livelihood. Several improvements have been possible because of coffee production and the income from it: better housing facilities, more children enrolled in schools, and being able to afford health care.
CPNCK’s ambitions include becoming one of the largest cooperatives in Democratic Republic of Congo and strive to create autonomy for coffee producers through innovation. They want to create diversified sources of income, rejuvenate old coffee trees, invest in marketing and construction of better community infrastructure such as schools, health care facilities. Other than the excellent coffee, thanks to this contract, we can now bring such stories to light. Congolese coffees are not often well known in the specialty coffee market in Europe, through such collaborations, it is possible to bring these coffees into the limelight.
“Many organizations have come here, trying to solve the difficulties we live with daily, but they lack two essential things: a deep understanding of the actual context and circumstances and an economical alternative for the youth, men, and women that find themselves fighting a war because there is no other option ”
RAEK and TSU have been cooperating since 2017, with the partnership's primary impact being the consistent purchase of coffee every year and the ongoing commitment to return for more. This relationship has been built on mutual trust and a shared vision for sustainable growth.
Four years ago, we launched the FBK project as a grassroots initiative to reduce or eliminate child labor. This effort was shaped by findings from baseline studies, which highlighted key areas for intervention. Poverty remains the central challenge in Congo, compounded by high political tensions that make livelihoods even more precarious. However, the FBK project has become a beacon of hope, fostering resilience within the community.
Through the FBK project, RAEK has achieved significant local impact, benefiting both adults and children. The cooperative trains its members in good agricultural practices, and the project grant has enabled the identification and support of model farmers who act as conduits for sharing knowledge.
Local schools have benefited from improved infrastructure, better study materials, and agricultural demo plots where children grow fruits and vegetables for domestic consumption. These efforts not only support education but also cultivate a deeper appreciation for agriculture among the younger generation, positioning it as a viable and fulfilling livelihood.
Beyond trade, This Side Up has worked closely with RAEK to establish a traceability system, enhancing bookkeeping and accounting processes. This has improved operational transparency and built confidence among buyers and partners, paving the way for greater market access.
RAEK's women’s group focuses on savings, collective learning, and securing higher prices for their produce. Additionally, as part of the FBK project, RAEK constructed a third microstation to expand its capacity and engage more farmers within the community.
The success of these initiatives is amplified by stable contracts, such as those with Leidschendam, which create predictable demand. This stability has made the entire effort not only impactful but also highly sustainable. By addressing root causes like poverty and education while fostering community-led solutions, the partnership between RAEK and TSU continues to drive meaningful, long-term change.
Finca Churupampa created organic homemade compost into pellets so it can be scaled, transported and stable in its nutrient content
Finca Churupampa is circular social enterprise with an advanced outlook on regeneration. Churupampa has been providing technical assistance, sharing knowledge and most importantly fostering an ecologically sound coffee production in their region. The improvement has been tremendous. Before 2015, most of the producers' children sought to leave the countryside and go to the city. When they started working together with Churupampa, together they could crack new markets. This was an incentive for the productions to raise and farmers to be more profitable and allowing them to improve their economy. The producers are choosing to see agriculture as a sustainable future, and believe life in the country side is more profitable than packing their bags and leaving for the cities. The model Churupampa have developed in practicing regenerative agriculture and making it 100% circular has been adopted by other producers. Eber and Lenin, the founders of Churupampa are seen as role models in the community. The goal is to become independent of external inputs, reducing costs and improving soil quality. Closing the cycle is what matters. Whatever you need, is on the farm. You just need to know how to do it!
The brothers have been conducting experiments on their own farms that serve as demonstration plots for developing more climate resilient options that they can then share with their community. Recently they created pellets out of organic home made compost that they will eventually have it ready to distribute to farmers that need it. Through this contract over 6800 kgs of green coffee that are part of this blend were produced in an ecologically sound way. This kind of a recurring contract also creates incentives for farmers to continue investing in making their soil healthy and innovating of making their farms fully circular. Finca Churupampa is determined to recover their soils, invest in education, increasing productivity and reduce costs. This blend constitutes up to 46% of the total coffees.
“Impact is when farmers can have a sustainable life with their children, but also that they can invest in education, in health and that they can create coffees with good quality. Impact is when they can develop work that is worthy and that they can build a product that is enjoyable by all.”
Economic improvement naturally leads to social advancement, a fact evident in the evolving way of life within the community. The Paguaga family exemplifies this transformation through their multifaceted roles, demonstrating the positive ripple effects of a sustainable coffee industry.
As estate owners, the family provides stable employment opportunities with competitive incomes, offering an alternative to the local mining industry. These better incomes translate directly into a higher quality of life, enabling families to invest in education, healthcare, and improved housing. This economic stability also reduces migration pressures, allowing individuals to remain and thrive within their communities.
In addition to their estate operations, the Paguaga family runs a local mill with a steadfast commitment to maintaining coffee traceability. This ensures that the journey of each coffee bean—from farm to cup—remains transparent, fostering trust with buyers and creating value for farmers. The mill acts as a vital resource, working with farms of all sizes to provide essential post-harvest processing and exporting services. By prioritizing direct trade relationships, they open global markets to even the smallest farms, ensuring fair compensation and long-term growth opportunities.
In 2024, the Rojo blend from Nicaragua was revitalized with coffees sourced from the Madroño group, marking a new chapter in TSU’s relationship with the region. This partnership unites a group of farmers who have known each other for years, sharing a vision of collective growth and quality improvement. Together, they are committed to advancing their coffee businesses through innovation, collaboration, and sustainable practices.
The Rojo blend not only continues to deliver its signature flavor profiles but also serves as a catalyst for deeper economic and social impact. Farmers benefit from technical training, improved farming practices, and the financial stability that comes with predictable market access. The initiative further empowers communities by fostering entrepreneurship, strengthening local economies, and creating opportunities for the next generation.
By choosing the Rojo blend, consumers contribute to a virtuous cycle where every purchase supports sustainable livelihoods, environmental stewardship, and social progress. This collaboration exemplifies how thoughtful partnerships can bridge the gap between economic goals and community well-being, making a lasting difference for everyone involved.