From sustainability to circularity.

This Side Up is a social enterprise. We use money as a means to obtain positive change. Positive change in the fields of more transparant and equal trade, improved income, better environmental practices and more. We continuously work on making a positive impact and therefore our impact numbers are constantly updated, instead of delivering annual reports.

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imported kg coffee

In our 5 year history, we’ve managed to trade 5,267,000 kgs of coffee in a transparant, direct and equal way.

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Growth farmer income

Comparing to market prices, we’ve paid 44% more on average. Not because higher prices are our goal, these prices represent what coffee really costs.

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liters of water saved

Washed coffee requires a lot of water. We’ve tried to stimulate our producing partners to save water - by investing in new mills and producing naturals.

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premiums spent

On each kg of coffee bought, we pay a premium. This premium is meant to invest in quality upgrades, decided by the farmers themselves.

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Growth per origin

Equal and honest trade stimulates entrepreneurs along the entire value chain. Through our trade, our partners have grown with 21% on average.

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direct connections

We see ourselves as a “connector” between roasters and producers, and stimulate as many direct connections as possible. Up until now 4,231 connections have been made.

our guiding principles

We believe in strengthening what we - as a network - already have. So instead of working under pressure of external sustainability labels, we use our position in the middle of the coffee value chain to inspire a cleaner, more honest and integrated system. Next to our core values of transparency and equality, we use 4 guiding principles regarding the sustainable development of our entire value chain, including ourselves. From sustainability, we move towards circularity.



A great start for us is to look at we dispose, and and improving that to sustainable business models. We’re running projects on using less virgin packaging, but also on finding new ways of using coffee sludge. Next to that, we feel very inspired to be working with cascara - the discarded coffee cherry. Lots of opportunities for this waste product!



We do what we can to mitigate our carbon emissions. Unfortunately, we see the first effects of climate change happening in our chain. Therefore we’re investing in knowledge, skills and practical solutions to become climate proof and sustain businesses for everyone in our network. One of the things we’re working on is developing Specialty Robusta coffee.



Circularity to us is more than just reusing waste materials into new products. It’s also about having a sustainable social cycle of new generations continuing in coffee. We treat our coffee producing partners as equal partners, as entrepreneurs just like us. It allows for investments, honest conversations, and a hopeful future for the next generations.



We’re making the circle round - beyond connecting roasters, we even connect the end-consumers with coffee-producers. It’s here where mutual understanding is created and where the human touch is really felt. It is here where we disconnect coffee from its shady colonial roots. We use the means of social media next to organising the “Field barista project”, among other things.

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beyond certification

Instead of spending our margins on certification, we rather invest in direct improvements, following our 4 guiding principles. We are member of several movements, amongst them: the Transparant Trade Initiative on publicly publishing the paid coffee prices, the Circular Coffee Fund on diverting smart savings into direct farm investments, the World Coffee Research on researching the future of our coffee, the True Cost Accounting initiative of the Dutch coffee industry on calculating all external costs of coffee, the Circular Coffee Collective on making a cooperative effort on implementing the circular economy and reNature’s programmes on agroforestry all over the world.