Lennart Clerkx - Founder
Lennart founded the company to inspire roasters and growers to create value together so the coffee world can become a more equal, open place. He leads his amazing team forward in the company’s vision and inspires a worldwide community, from origin to the final the market, with his brand of progressive, decentralised leadership.
daily role: developing the vision, leading the team, building community
email : lennart@thissideup.coffee
Maarten van Keulen - Head of Operations
Maarten became involved in our Aranga project in 2015 and gradually worked his way up to becoming Lennart’s right hand: his organisational skills naturally gravitated him towards coordinating the company’s mission: aligning the company vision with orders, finances and logistics. Additionally, his passion for creating a circular economy drives the company’s sustainability goals in exciting and novel ways.
daily role: operations coordination, customer relations, circularity development
email: maarten@thissideup.coffee
Mathieu Clerkx - Head of Finances
Mathieu is Lennart’s father and an IT and logistics professional. He provided capital for This Side Up to start up and has always been the one making sure the financial bottom line is kept in check. In recent years he rebuilt the company’s internal “backbone”, on which all orders, relations with logistics partners and finances are coordinated.
daily role: accounting, strategic planning, logistics coordination, financial advice
email: mathieu@thissideup.coffee
Damian Wijnhoud - Head of Technology
A born problem solver and fixer (even a mechanic), Damian joined This Side Up to create a fully personalised portal for customers - a dream we have had for years but with his knowledge and dedication has finally become reality. Additionally, as a Kiwi, he is introducing us to the coffee scene of his homeland.
daily role: maintaining the personal portal, improving operating efficiency, scouting the New Zealand market
email: damian@thissideup.coffee
Bas Clerkx - Strategic Support
Bas Clerkx (no relation, funny enough) is trained as a long term investor and counselor and fell in love with This Side Up because of the trust and human principles that are very different in the investment world. His experience from this other planet is helping us to become a more stable and reliable agent of change as we grow.
daily role: long term planning, attracting likeminded investors
email: bas@thissideup.coffee