Here's what we do on the side.

Our position in the middle of the coffee value chain gives us oversight on the entire system's sustainability. We therefore feel that, apart from promoting our partners' coffee, it's our responsibility to help initiate, nurture and connect impact projects with committed partners across the value chain.

Field barista project

Six baristas went to Colombia to help our partner Juan Pablo Argote and his family with the harvest. Aside from a helping hand in the field, we discovered much more potential of intimately connecting both ends of the coffee value chain. 

Schermafbeelding 2018-03-05 om 11.25.19.png

OAtmilk awareness

Did you know that oatmilk has an 80% lower climate impact compared to cowmilk? This Side Up organizes an 'Oatmilk Awareness Week' from the 19th to the 25th of March, to help the specialty coffee industry a step closer to a better world.


education fund

We found a way to connect the end consumer to the coffee farmer far away. Without much effort, they can now help each other through better consumer choices. We do this with a fund that invests in better agricultural practices.

Schermafbeelding 2018-03-05 om 12.40.59.png

Coffee Sludge

Coffee sludge has huge nutritional values after it has been used to make a nice espresso or filter coffee. We found out that roasters, cafés and farmers struggle to find each other, even though much of the logistics exist. We decided to put some effort into this, and connected them.


Circular coffee blog

We are slowly realising that our position in the middle of the value chain allows us to direct and inspire connected sustainability measures within and across our partners' value chains. Thanks to Maarten van Keulen, this vision is now becoming reality.

Schermafbeelding 2018-03-05 om 12.42.36.png

the packaging loop

The specialty coffee industry uses a lot of packaging. Cardboard boxes, are bought brand new, whilst a lot of other firms pay high prizes to get rid off their excess packaging materials. Why not connect these parties to together, so that they can save money, and reduce environmental impact?

Cascara: the other half

While we are developing cascara in all our origins, we figured we can't live up to our promise of higher farmer income if there isn't a bigger market for it. So we started working with people across fields to experiment with this amazing product and share all the knowledge we're gathering.